CrossWave

Assess. Establish. Grow.

Most expansions that stall in Mexico stall for the same reason: steps taken out of order, or skipped entirely. Our engagements follow the sequence an expansion actually requires.

Assess

Market entry strategy

We start with the question most consultancies skip: should you enter at all, and how? That means an honest analysis of demand, competition, pricing pressure and route to market before any money is committed.

Mexico is several markets, not one. Part of this phase is deciding which regions matter for your business, because a strategy built for Monterrey rarely works unchanged in Mexico City.

  • Market sizing and demand analysis
  • Competitor and pricing landscape
  • Route to market design: distributor, agent or direct presence
  • Regional territory strategy
  • Risk assessment with a straight recommendation

Establish

Regulation and compliance

Every sector in Mexico has its own gatekeepers. Tax registration with SAT. Health and product approvals through COFEPRIS. Trademark and patent protection via IMPI. IMMEX programs for export manufacturers. We map the approvals your business needs, in the order it needs them.

We work alongside vetted local counsel so compliance is built in from day one rather than repaired after a problem.

  • Regulatory roadmap for your specific sector
  • Compliance review of your planned operation
  • Coordination with legal counsel on entity setup
  • Permitting, registration and filing timelines
  • Ongoing risk monitoring

Grow

Business development

Business in Mexico is built on relationships and regular, direct communication. A cold email will not open the doors that a trusted introduction will. This is where our network, built over two decades across manufacturing, technology, automotive and professional services, becomes yours.

  • Partner, distributor and client introductions
  • Negotiation support with cultural fluency
  • Growth strategy and key account development
  • Expansion into additional regions
  • Supply chain and operations improvement

Sectors we know firsthand

  • Manufacturing and assemblySite selection, IMMEX programs, supplier development and plant operations.
  • Technology and softwareMarket entry for software and IT services, hiring, and the Guadalajara tech corridor.
  • Automotive and aerospaceRelationships with manufacturers and suppliers across Mexico's automotive clusters.
  • Consumer goods and retailDistribution networks, retail partnerships and labeling compliance.
  • Professional servicesEstablishing a practice and winning the first anchor clients.
Discuss your sector